Writing for the media

Our customised writing for the media course teaches how to write clear, punchy copy that will captivate your audience.

What will be covered?

During this course participants will learn how to:
• identify and understand their audiences
• write clear and concise copy
• use grammar and punctuation to maximise
  effectiveness
• develop key messages
• develop editing skills
• structure news, features and marketing material  
• adapt their writing style for different audiences.

We use practical exercises in a fun and supportive environment so that participants can learn through experience. Our expert trainers combine skills from the worlds of communication, journalism and PR.

Please note that the content of all Freshwater Academy courses is tailored to the specific needs of the participants. The learning outcomes listed above are only a guide.

Who is this course for?

Anyone who prepares copy for publication, including press releases and newsletters.