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Successful pitches and tenders

Winning new business is increasingly reliant on the ability to pitch successfully for contracts, projects and client accounts.

What will be covered?

During this course delegates will learn how to:

• gain understanding of the four stages of the pitching
  process: research, presentation, written proposal and
  negotiation
• handle the politics of pitching
• distinguish between what clients want and what they
  need
• identify where pitches are won and lost
• select the right team
• put together a pitch that addresses the concerns of
  the client
• deal with difficult questions
• practise delivering a winning presentation with
  confidence and flair.

Performances are recorded, replayed and analysed by trainers who combine communication skills with an understanding of the tender process in both the public and private sectors.

Please note that the content of all Freshwater Academy courses is tailored to the specific needs of the participants. The learning outcomes listed above are only a guide.

Who is this course for?

Anyone involved in pitching for business.


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Freshwater Academy • Raglan House • Cardiff Gate Business Park • Cardiff • CF23 8BA
a Freshwater UK companywww.freshwater-uk.com