Press office skills training

Our training programme for press officers will help develop the capability of your in-house team.

What will be covered?

During this course participants will learn how to:
• analyse the concept of communication
• identify the most effective ways to talk to journalists
• gain tips for selling in news stories
• learn how to develop communication strategies
• improve their general writing skills
• practise writing press releases
• understand how to take control of media interviews
• explore crisis management.

Please note that the content of all Freshwater Academy courses is tailored to the specific needs of the participants. The learning outcomes listed above are only a guide.

Who is this course for?

This course is aimed at press officers with less than two years' experience or other staff who deal with the media as part of their job.