Managing your reputation - effective communication for managers in the NHS

This short course is designed to help executive and non-executive directors and other managers in the NHS to communicate more effectively, avoid pitfalls and risks, and positively and proactively promote good news.

What will be covered?

During this course delegates will:
• examine what constitutes a news story and why
  journalists report things as they do
• learn how to avoid the risks inherent in drafting formal
  and semi-formal communications such as board
  papers, reports, letters and emails
• consider the Freedom of Information Act as seen by
  journalists
• understand the value of developing key messages
• appreciate why NHS jargon is best avoided
• explore the communication of choice and change.

Who is this course for?

All managers and executive and non-executive directors in the NHS.