Key message development
Our key message development programme helps you
to develop core messages for your organisation or for specific products,
services or campaigns.
What will be covered?
During this course participants will:
• understand the importance of having key messages
• analyse communication objectives
• examine their audiences
• identify possible areas of weakness
• develop their messages
• select relevant, supporting examples
• practise delivery of key messages.
Please note that the content of all Freshwater Academy courses is
tailored to the specific needs of the participants. The learning
outcomes listed above are only a guide.
Who is this course for?
This course is aimed at communication or marketing professionals
and senior managers.
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