Communicating change

Communication is central to managing change. Yet all too often, organisations facing change fail to communicate effectively. The result can be the failure to win the support of key stakeholders or outright resistance. Either way, the change process is undermined, takes much longer than anticipated and ultimately costs more money.

What will be covered?

During this course participants will learn to:
• understand the psychology of change
• appreciate how communication can help or hinder the
  change process
• identify key audiences
• identify the skills needed to communicate change.

The course incorporates different approaches to learning. It includes theory, analytical exercises, hands-on practice, time for observation and reflection, examples and evidence.

The concepts covered by the course can be quite challenging - especially for senior level participants with a defined communication style. An option of a two-day course gives more time to engage with the theory and then go on to apply the principles on a more individual level, helping participants develop their own skills and strategy for communicating change.

Please note that the content of all Freshwater Academy courses is tailored to the specific needs of the participants. The learning outcomes listed above are only a guide.

Who is this course for?

Middle and senior managers who need to implement change.